.png)
.png)
%20Mockup.png)
Nirvana
Nirvana is a platform where users can learn and practice yoga at the comfort of their home. The typical user is above 12 years of age. The main Goal of Nirvana is to overcome the limitation of time and space so that user can practice yoga and meditation as per their own comfort and schedule. Through the process of researching, designing, and branding, I created a responsive website that would meet the goals of Nirvana and their customers.
Project overview
The challenge
Mental and spiritual wellbeing is as important as physical health. There are many platforms of online and offline practice of Yoga but people find it difficult to attend scheduled classes and get demotivated if they miss a class due to time constraints.
The Solution
To Design a platform that has fully customizable workout and meditation routines so that a user can workout as per their schedule and requirement at the comfort of their home or even when they aren't home.
Role
Lead UX Designer
User Research, Interaction, Visual design, Prototyping & Testing
Project Duration
16 Weeks (March 2023- July 2023)
Task
To design a Dedicated Mobile App and Responsive Website
Product Features
Falling short of time? No need to skip the workout.
Nirvana can help you customize a full fledge workout routine lasting as little as 15 mins. You can also save workouts for such "No Time!" situations.
Look how far You've come !
Nirvana helps you record your journey of Transformation. You can calculate your BMI, calories Burnt and the duration you require to reach your fitness goals. It also records workouts that were most effective for you.
No more awkward video interactions !
The online yoga classes are usually conducted via video calls which tend to get awkward at times which is a big "No No" for most of us. Nirvana's carefully Curated Guided Workout and Meditation Routines are the most sophisticated solution for this problem.
Need assistance? our experts are here to help !
Nirvana Avails you with an opportunity to connect with world class Yoga and Meditation Experts who will be there to assist you regarding any Query any time.
Different types of online yoga businesses
-
Diversified Yoga Studios: Online Yoga Studios which have diversified their business to online video section. It is a promising strategy as these studios already have a place to film, qualified teachers, and the knowledge to provide high-quality videos.
-
Online Yoga Only: Websites providing only online yoga such as The Yoga Collective, Ekhart Yoga, Gaia,
My Yoga Works, Yoga Glo. That includes websites that also offer free online yoga videos such as
Do Yoga With Me.
-
Online Fitness Businesses with Online Yoga: Businesses where online yoga is only one of many deals among online pilates, weight loss exercises etc. such as Cody and Booya Fitness.
-
YouTube Channels: Monetized online Yoga Video channels through YouTube mostly ran by individuals with a high monthly revenue trough AdSense such as Yoga With Adriene, usually with more than a million subscribers.
Why users prefer online Yoga Classes
To save time
Convenience of not going to the gyms or In person classes
Safety and Hygiene (especially during pandemic)
No time or space constraints
I love to practice Yoga. But the nearest In-person Yoga Class is 8 miles away. I end up wasting a lot of time
I feel extremely awkward to practice on an online video sessions. and placing the devices is quite complicated!
I often miss my sessions when I run late for work.
Design Process
Research
Before diving into my research, I created a research plan to define my research goals and to outline the different methodologies I would use. By doing this, I was able to conduct my research with a clear direction and purpose.
I started with conducting market research to get familiar with the general online Yoga and Meditation Classes as well as available Yoga and Meditation Apps. Through my market research, I was able gather information that helped me understand what the online courses comprise of and who they are made for.
Here are some key findings from my research:
User Interviews
A foundational research was carried out on 5 users between the age group 18-60. The goal of the research was to prioritize the user and putting the user front and center.
I conducted user interviews, which I then turned into empathy maps to better understand the target user and their needs. I discovered that users face a lot of limitations while scheduling a workout either at a class or online. They find it frustrating to travel to the classes after work or feel awkward attend a video session online. Building a customizable self operated platform where users can plan and workout or meditate at their own pace at their own comfort level can motivate them to take care of their physical and mental well being.
User Pain Points
Geographical location
It is very frustrating for users with unpredictable work schedules to come back home and then travel again to a Yoga class.
Awkward video sessions online
Users find it awkward to attend video sessions online with a trainer because they are not comfortable with their body showing off.
Missed Workouts
All the in person and online classes are scheduled as per a timetable and if the users happen to miss the timing, they end up missing the class.
Research Conclusions
Based on the different interviews conducted, I narrowed down the insights into 3 basic user needs I wanted to address
-
An inexpensive, quick moving enterprise that’s hassle free for the user
-
An organized User flow where you can quickly customize a Workout Routine
-
A fully Customizable workout Routine considering time and Physical constraints.
Final screens: Website
Wire framing
Roadblocks
A lo-fi prototype was tested conducting a Usability study. I learned that users faced limitations such as not being able to choose a Set the Timer or problem logging in. In the user experience I solved these problems by adding a sliding timer for easy input and also reworked the login page.
Final screens: Mobile app
Considering accessibility
-
Used Icons to help make navigation easier for the users .
-
Used headings with different sized text for clear visual hierarchy
-
The color palette contrast ratio met the WCAG standards
-
Included detailed voice assist for those who are visually challenged.
-
Allowed Full Customization of the workout routine so that any user of any age and physical limitation can design his own routine as per his choice and comfort.
Clickable Prototype
.png)
Impact
Encouraging Physical and Mental Wellbeing.
Saving Time and Effort.
Making "Me - Time" more Personal.
Removing Stigma.
Supporting Inclusivity.
Enabling every User to design their own Workout.
