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Mr. Ignore

Entertainment occupies the maximum amount of time in our daily lives. Each time you start a movie or a series, you wonder if the content is worth all the time you're about to spend. So you check the ratings on various platforms, read reviews about the movies (that differ widely) and you end up watching the entire content to decide for yourself. Mr. Ignore is a platform that helps its users save their precious time by providing carefully curated collections of movies and series that are worth their time. The typical user is above 16 years of age. Through the process of researching, designing, and branding, I created a responsive website that would meet the goals of Mr. Ignore and their customers. 

Project overview

The challenge

 

Entertainment occupies maximum amount of ones life and finding the right content becomes frustrating for a user. there are a lot of movie review and movie critics platforms on the internet but they contain unnecessary details and spoilers that make the experience worse. 

The Solution

 

To Design a platform that contains only the best content which is carefully curated by the experts. No average or below average content makes it to the lists. 

Role

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Lead UX Designer

User Research, Interaction, Visual design, Prototyping & Testing

Project Duration

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12 Weeks (October 2023- January 2024)  

Task

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To design a Responsive Website

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Product Features

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New movie! Is it worth watching?

If it made to one of Mr. Ignore's curated collections, you won't regret watching it. Unlike other review and rating platforms that function solely on internet database, Mr. Ignore provides just 3 categories of content that are carefully curated by the experts.

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Short and concise description.  

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The movie critics describe the content in a very descriptive manner. It is too much to process that information right before watching the content which also kills the excitement as you already know the whole story right in the critique. Secondly, the platforms that work through internet database have highly varying ratings that adds to the confusion. Mr. Ignore gives you a short and concise opinion about the content and special recommendations on how to enjoy the content best.

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Easy categorization as per excellence and genre.

The content is sorted in a very precise manner that doesn't lead to confusion and is very quick to go through.

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Blog

Mr. Ignore also posts interesting blogs relating to entertainment which suggets better content that the users might have missed.

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  • Highly varying ratings and reviews: The platforms that work through internet database have highly varying ratings that adds to the confusion. Mr. Ignore gives you a short and concise opinion about the content and special recommendations on how to enjoy the content best.
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  • Too much information: The movie critics describe the content in a very descriptive manner. It is too much to process that information right before watching the content which also kills the excitement as you already know the whole story right in the critique.
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  • Bad reviews and difference of opinions: All the platforms rate and review all the content that comes up, good and bad. But there is no platform that shortlists only the best content.​
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All the review and ratings have varying results. I can't decide whom to rely on. 

I get just the weekend to sit back and relax and watch something. I don't feel like wastingtime just searching for the right movie

There are so many amazing movies and series that I never knew existed

Design Process

Research

 

Before diving into my research, I created a research plan to define my research goals and to outline the different methodologies I would use. By doing this, I was able to conduct my research with a clear direction and purpose.

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I started with conducting market research to get familiar with the general online movie rating platforms and famous movie critic websites. Through my market research, I was able gather information that helped me understand what these platforms offer and what are the problems users might be facing while refering them. 

 

Here are some key findings from my research:

User Interviews

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A foundational research was carried out on 5 users between the age group 18-60. The goal of the research was to prioritize the user and putting the user  front and center.

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I conducted user interviews, which I then turned into empathy maps to better understand the target user and their needs. I discovered that users face a lot of  limitations while scheduling a workout either at a class or online. They find it frustrating to travel to the classes after work or feel frustrated finding the right movies or series. Building a platform where the user finds only the best content saves their time and helps avoids confusion.

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User Pain Points

Vague and confusing reviews

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Waste of Time

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Missed Content

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Research Conclusions

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Based on the different interviews conducted, I narrowed down the insights into 3 basic user needs I wanted to address
 

  • A platform that consists only the good content and completely excludes the content that was poorly made.

  • Clear categorization that enable to choose the right content for the user

  • ​Clear and concise description of the content to save user's precious time.

Wire framing

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Gold.png
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Silver.png
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About.png
Blog.png
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Blog content.png
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Roadblocks

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A lo-fi prototype was tested conducting a Usability study. I learned that users faced limitations such as not being able to find some buttons. and adviced to keep more visual appeal to the website. I solved these problems while designing the final screens

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Final screens desktop

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Final screens mobile

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Considering accessibility

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  • Used Icons to help make navigation easier for the users .

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  • Used headings with different sized text for clear visual hierarchy 

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  • The color palette contrast ratio met the WCAG standards

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Impact

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Saving Time and Effort.

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Making "Movie - Nights" more Enjoyable.

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Avoiding frustration and confusion.

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Watch the best, Ignore the rest!

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MR. IGNORE

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Popcorn Fall

Thank you for your time!

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